In 2022, statistics show that 75% of traffic who add one of your products to their cart leave without completing their purchase!
Trying to get people to convert from one single ad is near impossible, not even Mark Zuck’ himself could do that and he pretty much owns much the entirety of social media (the best traffic sources specifically anyway).
Here’s another cold-hard truth: There needs to be at least 5-12 different touchpoints before your customer makes his/her purchasing decision. That means your brand needs to be seen or heard about at least 5-12 times before you can convert a total stranger into a paying customer.